commercial

Too Faced China

Featuring Song Zu'er

A beauty campaign for Too Faced China, starring Song Zu'er.

Too Faced wanted glamour with personality, so the China campaign was built around Song Zu'er, one of the country's most recognisable young actresses. Directed by Olivier Hero Dressen, who also handled the motion graphics so the look carried through from set to screen.

Working with celebrities across cultures is something the studio does simply: human to human, straightforward and easy-going. Beauty is the hardest genre to fake. Every frame is scrutinised.

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Too Faced ChinaToo Faced China
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