commercial

Kinder "The Surprise"

A playful Kinder Joy commercial, shot in China.

Kids' commercials look easy and never are. This Kinder Joy spot was built entirely around the surprise, the little moment of joy when the toy is revealed, which means everything lives or dies on timing, color, and a light touch. Working with a tight crew and great production design, the job was to keep it fun without ever feeling forced.

Making something feel effortless is the hardest work there is.

Kinder "The Surprise"
More work

Let's talk.

Tell us the brief, the market and the window. You get a plan, a budget and a schedule back, not a deck about our values.

Start a project