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Moncler 70 Years Anniversary

For Moncler's 70th anniversary, we made a film in the heart of Shanghai, and put the brand's logo on top of a skyscraper.

The centerpiece was a choreographed light show featuring Moncler's iconic logo on the helipad of a prominent tower, with the Pudong skyline and Pearl Tower as the backdrop. We flew FPV drones to capture the kind of dynamic aerial shots you can't get any other way, diving past the building, sweeping across one of the most cinematic skylines on earth. Shooting on top of a skyscraper in Shanghai is equal parts technical nightmare and pure adrenaline.

Milestone brand films carry weight. You're not selling a product, you're celebrating 70 years, and the city becomes your set.

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