commercial

Sephora: "The Photo Booth"

Sephora's Photo Booth campaign: concept, direction, video and photo.

The idea centred on the playful, vibrant energy of a photo booth: fun, dynamic, instantly shareable, built to resonate with Sephora's audience while showing off the products. Directed and conceived by Olivier Hero Dressen and brought to life with the team at Mbrella. The featured products sold out in record time.

When concept, visuals and product line up, you can feel it. This one moved.

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