commercial

Commercial HaHa TV "Shanghai Playground"

"Shanghai Playground", a promo for HAHA, a Chinese kids' channel, where children take over one of the world's biggest cities.

The idea was simple and joyful: the world is a playground. We turned Shanghai into one giant play space, seen through kids' eyes. The film won Bronze for Best Kids Commercial at Promax BDA in Los Angeles in 2013, and ran on Chinese TV networks seen by millions of people every day.

Making something for kids forces you to remember wonder. Best brief there is.

Full credits
Commercial HaHa TV "Shanghai Playground"Commercial HaHa TV "Shanghai Playground"Commercial HaHa TV "Shanghai Playground"Commercial HaHa TV "Shanghai Playground"Commercial HaHa TV "Shanghai Playground"Commercial HaHa TV "Shanghai Playground"Commercial HaHa TV "Shanghai Playground"Commercial HaHa TV "Shanghai Playground"Commercial HaHa TV "Shanghai Playground"Commercial HaHa TV "Shanghai Playground"Commercial HaHa TV "Shanghai Playground"Commercial HaHa TV "Shanghai Playground"Commercial HaHa TV "Shanghai Playground"Commercial HaHa TV "Shanghai Playground"
Behind the scenes & artwork
Commercial HaHa TV "Shanghai Playground", behind the scenes
More work

Let's talk.

Tell us the brief, the market and the window. You get a plan, a budget and a schedule back, not a deck about our values.

Start a project