commercial

ABSOLUT: Trust The Panda "The Bar" (Director's Cut)

A deliberately goofy Absolut spot where a panda teaches cocktails.

"Trust The Panda" was Absolut's playful way into the Chinese market, a panda mascot walking audiences through how to make cocktails. The brief was comedy with a purpose: charming, a little absurd, but always landing the brand. Building a recurring comedic character is its own craft, you're creating a personality, not just a commercial.

Funny is serious work. The goofier it looks, the tighter it's built.

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