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ABSOLUT: Trust The Panda "Karaoke Night" (Director's Cut)

The panda's back, this time at karaoke.

This is the karaoke chapter of Absolut's "Trust The Panda" campaign. Same goofy universe, new setting: the panda hosting a karaoke night. Extending a comedic character across multiple spots is what makes a campaign stick, audiences start to recognize and root for the character, and the brand rides along with the affection.

The best mascots feel like friends. That's not an accident, it's design.

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