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ACWA Power, Hybrid Production. The Making Of.

A landmark project born from intense creative collaboration in Dubai. This global campaign for ACWA Power redefined the production process, merging creation, direction and post-production from day one into a single seamless workflow.

Built on a fusion of XR studio, AI and live action, the campaign pushed the boundaries of hybrid filmmaking, where ideas, visuals and craft evolved together in real time. A new kind of process for a new kind of storytelling.

Produced in collaboration with Chloé Chaniot and the full ACWA Power team.

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