JAGUAR | Journey To Planet X

Jaguar – Journey to Planet X 🚗✨ "Journey to Planet X" is a futuristic, high-octane visual masterpiece created for Jaguar, blending luxury automotive storytelling with cutting-edge extended reality (XR) technology. Directed and conceptualized by Olivier Hero Dressen, this project represents the perfect fusion of creativity, innovation, and technology. Using Disguise XR workflows and real-time rendering tools, we crafted a visually immersive world that seamlessly bridges the physical and digital. The film was produced in collaboration with Studio X Beyond, leveraging a high-resolution LED wall to create dynamic, virtual environments for Jaguar’s iconic vehicles. From intricate creative direction to advanced post-production, every element was designed to push the boundaries of automotive storytelling, showcasing Jaguar as not only a luxury brand but a pioneer in innovation and design.

Thrilled to share an incredible project I directed for Jaguar, brought to life using cutting-edge XR technology! This vision has been in my mind for a while, and with the fantastic collaboration of Studio X Beyond, we made it a reality.